MICHELIN e·PRIMACY: eco-responsible, made to last.
Reduce fuel consumption, CO2 emissions[3] and an extended electric vehicle battery range[2][4] with MICHELIN e.PRIMACY, an eco-responsible tyre, made to last[6][7].

• MICHELIN eco-responsible summer tyre for petrol, diesel, hybrid and electric vehicles
• Lowest fuel consumption and CO2 emissions in its category[2][3][4]
• Extended battery range for electric vehicles(2)[4]
• Long-lasting safety, from the first mile to the last[6][7]
• Excellent longevity[8]

FUEL SAVING[3][5] AND ECO-RESPONSIBLE TYRE.
Choose the MICHELIN e·PRIMACY tyre to save money, lowering fuel costs by up to £72*, and reduce your carbon footprint by up to 174kg of CO2 during usage of the tyre[3][5]. Enjoy the lowest fuel consumption and CO2 emissions in its category[2][3][4]. Energy Passive Compound reduces energy dissipation. Thinner top belts with less raw materials at equivalent strength, improve fuel consumption [3][5] or battery range for electric vehicles for eco-responsible driving[9].

SMOOTH, STRESS-FREE ELECTRIC JOURNEY.
Enjoy stress-free electric driving with MICHELIN e·PRIMACY, thanks to an increase of approximately 7% battery range compared to the average of its competitors for your electric vehicle[2][4]. That's about 18 additional miles for an EV vehicle with a 250 miles estimated range. An air-tight EnergyAirShield Compound reduces energy dissipation while the CoolRunning Sidewall absorbs less energy during flexion, extending the car battery range and leading to more efficient driving for all your journeys.

HIGH STANDARD OF SAFETY, MADE TO LAST[6][7]
Experience a high level of safety[6][7] with the MICHELIN e·PRIMACY eco-responsible tyre. This innovative tyre features a U-shape groove to maintain a high level of water evacuation for safety throughout the life of the tyre. Even after 30,000km (18,600 miles) of use, braking distance remains below the legal homologation level for a new tyre[7]. Peace of mind for you and your family when driving on wet days.

EXCELLENT LONGEVITY[8]
Choose the MICHELIN e·PRIMACY tyre for excellent longevity[8]. The MaxTouch Construction maximises the tyre's contact with the road and evenly distributes the forces of acceleration, braking and cornering- delivering longer tread life. Enjoy excellent mileage[8] with a tyre built to last.